Friday, January 29, 2016

Week 3 EOC: Making Money for Good

Most people would be surprised to learn that Apple is one of the most charitably companies. As a former employee, I can attest to the fact that the CEOs at Apple care about their employees, customers, and the world. It all comes full circle when you really think about it. In order to make technology that people feel love for (yes, they proved that users have emotions toward their phones, iPods, tablets, and computers), they had to really understand people. What makes us tick? What makes us connected? How can we do things better. It all goes into being the most innovative company in the world to date.

Most of the programs encourage Apple Retail and Corporate Employees to donate their time and money to charities of their choice. "Apple matches gifts up to $10,000 a year made by full time employees." I really love that idea, because it means that the employees get to choose their favorite causes, and Apple matches it! "To date, Apple has contributed $78 million to charities through its matching gift program." $78 million is A LOT of money in just a few short years. PLUS, if an employee volunteers their time, Apple will PAY the charity $20 for every hour worked. How awesome is that? "Apple launched its Global Volunteer Program which is available for both retail and corporate employees. The program gives employees the tools to effectively organize volunteer events in their local communities. "

In addition to monetary contributions made to various charities, Apple has worked very had to improve the working condition for Chinese factory workers. After initial accusations of unsafe working conditions in 2012, the company has worked hard to improve employee safety and work conditions.

REFERENCES:

"10 Companies Doing Corporate Philanthropy Right." Double the Donation. WEB. 10 Feb. 2016."

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